The Pate Team × Element5 Creative
The complete record of what was designed, written, deployed and loaded into your CRM between our June 26 working session and July 23. Every item below is live right now, so click anything to see it.
Prepared for Joan & Natalie · July 2026Start here
Five minutes, and quicker than reading any of this. Everything I mention in the video is laid out below, so you can come back and click into any of it whenever you like.
All eight pages reworked against the June 26 list: copy, compliance, photography scale and structure. It is live and viewable today at the preview address below.
Fifty-one years is the single most valuable asset this team owns, and the old site said almost nothing about it. It now has a permanent home on the About page.
These come with your website at no additional cost. Fully designed, print-quality PDFs carrying both of your photographs, designations and phone numbers on the cover and the closing page, so anyone who downloads one knows exactly whose desk it came from. Every figure is sourced from Q2 2026 Salt Lake Board of Realtors county medians, the Gardner Institute forecast and current Utah Housing Corporation programs. They are wired to the download buttons on your Resources page and are live now.
A guide like this is the single most reliable way to turn an anonymous website visitor into a name in your database. Someone downloading the relocation guide is telling you they are moving. Right now the buttons hand the file over directly; the moment you want it, we can put a short form in front of them so every download becomes a lead with a name, an email and a phone number.
Email marketing sits outside your website plan, so rather than describe what it could look like, I built it. These five are finished and real: your colors, your logos, the BHHS marks, tested to render properly in Gmail and Outlook. Click any one and read it exactly as a client would receive it. Then tell me which of them you actually want going out, and we will work out what that looks like together.
Three separate lists from three different people, merged into one clean CRM that is ready to be marketed to. This is the unglamorous work that makes everything above actually earn.
Nothing here is stuck on us. These are the last few pieces that need a word or a file from your side before they can move.
The red-pen proofThe printed website proof from June, plus any additional award or career photographs for the Hall of Achievement.
Your three words and refreshed bioJoan's are live on the site. Yours is the last voice missing.
The missing client emails101 households with no address, and two with typos.
A decision on the email programThe five emails and the review campaign are built and waiting. Tell me which ones you want going out and we will work out the arrangement.
The IDX listings feedWaiting on the BHHS conversation with Joe Lowry. The listings page holds until then.
The professional inboxesjoan@, natalie@ and hello@ are shown on the site as a preview. Say go and they become real, forwarded wherever you like.